Spotlight : September 1996


Summer Box Office Results
By Todd Vaziri


This summer certainly had its share of box office winners and losers. Eight films grossed over $100 million, including two films over $200 million. All of the eight films contained visual effects or animation, once again confirming that the summer is the best time to release an effects-heavy film.

Here were the top eight films of the summer:

All Box Office Grosses are as of August 31, 1996
Numbers in Millions of U.S. dollars
Title U.S.
Gross
Foreign
Gross
INDEPENDENCE DAY

TWISTER

MISSION: IMPOSSIBLE

THE ROCK

THE NUTTY PROFESSOR

ERASER

PHENOMENON

THE HUNCHBACK
OF NOTRE DAME

282

240

180

130

125

105

102

100

135

149

186

125

--

105

--

--

As expected, Fox's INDEPENDENCE DAY was the biggest film of the season, earning almost $300 million dollars, with Warner Bros.' TWISTER and Paramount's MISSION: IMPOSSIBLE in the number two and three positions, repectively. All three studios have plans for sequels in the works, with Paramount and Tom Cruise officially announcing in August that the next MISSION will appear in theatres in the summer of 1998. Much like James Bond and Stallone action films, MISSION has earned more money overseas than it has in North America, once again proving that action translates quite well overseas.

Disney's THE ROCK scored well both here in the U.S. and in foreign markets, along with Warner Bros.' ERASER and Universal's THE NUTTY PROFESSOR, which is Eddie Murphy's first big hit since COMING TO AMERICA. Disney's THE HUNCHBACK OF NOTRE DAME performed well below expectations, earning around $100 million.

Although there were plenty of visual effects hits at the box office this summer, there were certainly bombs as well. CHAIN REACTION performed horribly for Fox, earning only $20 million to date. That's a far cry from Andrew Davis' last film, THE FUGITIVE which earned over $180 million in 1993. THE PHANTOM also was Paramount's bomb of the summer, earning only $25 million.

New Line's KAZAAM didn't fly with too many kids, as it earned only $17 million, while the excellent film THE FRIGHTENERS failed to find an audience and earned a meager $16 million at the box office.

Probably the biggest bomb of the summer had to be JOE'S APARTMENT. Although it was coupled with a huge marketing campaign by MTV, and was touted as "MTV's first feature film", no one seemed to care. The film has grossed a paltry $4 million to date.

What does this mean for effects films? ID4, TWISTER and MISSION coming in at the 1, 2 and 3 slots certainly solidifies the action/sci-fi genre as money-making territory. Look for studio execs to examine the numbers and plan to make plenty more effects films.


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